HONG KONG INSTITUTE OF CERTIFIED PUBLIC ACCOUNTANTS
Committee Membership Details for the Year 2026

Branding and Communication Committee

   

Terms of Reference

Advise on the Institute's overall communications, marketing, branding and CSR strategies, messages and channels for reaching internal and external stakeholders to consistently articulate its corporate identity, vision, mission, statutory roles and yearly milestones according to the Institute's strategic plan.

Advise the Council on the overall plan and budget for the Institute’s media and communications channels including, but not limited to, advertising campaigns, media relation projects, the A Plus magazine, the website, e-communications, mobile apps and social media activities.

Oversee the implementation of any new branding initiatives and roadmap.

Ensure Institute's voluntary, charitable and community service activities are in line with the Institute's brand values and its strategic plan and that the support rendered helps develop the Institute's corporate value propositions and branding image.

Ensure the development of Institute’s community service programmes for the purpose of:

  1. Reinforcing Institute's social responsibilities;
  2. Helping members to develop their volunteerism generally;
  3. Identifying appropriate community service projects that allow members to offer their professional knowledge and expertise to add value to the contributions to society;
  4. Collaborating with other professional bodies/ volunteering services bodies to develop members' personal volunteerism.

Advise on ways to enhance engagement with members and stakeholders through effective communication.

No. Name Title Attendance
1 Mr. TSE Hoi Fat, Calvin Chairman Attendance record
2 Mr. CHAN, Ting Bond, Michael Deputy Chairman Attendance record
3 Mr. CHAN, Kai Him Member Attendance record
4 Mr. CHEUK, Hoi Ho Member Attendance record
5 Mr. CHOI, Tze Kit, Sammy Member Attendance record
6 Mr. HO, Chun Shing Member Attendance record
7 Ms. HO, Wai Man Member Attendance record
8 Mr. LAM, Shiu Kei Member Attendance record
9 Mr. LEE, Yan Fai Member Attendance record
10 Mr. PAK, Chung Yin Member Attendance record
11 Mr. SHEN, Ka Yip, Timothy Member Attendance record
12 Mr. TONG, Chi Chiu, Alec Member Attendance record
13 Mr. TSE, Kin Pang, Richard Member Attendance record
14 Mr. WONG, Adam Member Attendance record
15 Miss YAU, Shuk Yuen, Amy Member Attendance record